Tone-deaf FIFA Ad Glorifies British Colonialism

I’m a World Cup fan.

I’ll be honest: I don’t really follow soccer 3.9 years out of every 4 (or indeed, sports of any kind), but when the World Cup comes around, I’m there, donning my black, red, and gold, and shouting my head off. I spent the summer of 2006 in Berlin when they hosted the World Cup, and I caught the bug. There was so much hope and excitement in the air – I couldn’t help it. I’ve tuned in faithfully ever since, out of both nostalgia and a growing appreciation for the game.

So it’s without malice that I ask: what were they thinking with that ad for today’s Tunisia vs. England match? Continue reading

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